 | Knowledge is power. Use our glossary of terms to understand your product and gain insight into the world of email marketing. |
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Resources > Glossary |
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Email Marketing Glossary |
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View full glossary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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UCE | | Unsolicited Commercial Email, also called spam or junk mail. | | Unique Reference Number | | A unique number assigned to a list member, usually by the email-broadcast software, and used to track member behavior (clicks, subscribes, unsubscribe) or to identify the member to track email delivery. | | Unsubscribe | | To remove oneself from an email list, either via an emailed command to the list server or by filling in a Web form. | | URL/Uniform Resource Locator | | Put simply, a URL indicates a website, web page or any other document address or location on the internet. URLs indicate the location of every file on every computer accessible through the internet. URLs begin with http:// | | USP/Unique Selling Proposition | | Your USP is the unique attribute of your business that makes your company, product or service the best solution to the problem, the best way to fulfill a need/desire or the best way to achieve a goal. Your USP answers the prospective recipient's question. "Why should I do business with you instead of someone else?" | |
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