 | Knowledge is power. Use our glossary of terms to understand your product and gain insight into the world of email marketing. |
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Resources > Glossary |
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Email Marketing Glossary |
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View full glossary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Hard bounce | | Message sent to an invalid, closed or nonexistent email account. | | Header | | Routing and program data at the start of an email message, including the sender's name and email address, originating email server IP address, recipient IP address and any transfers in the process. | | House list | | The list of email addresses an organization develops on its own. (Your own list.) | | HTML message | | Email message which contains any type of formatting other than text. This may be as simple as programming that sets the text in a specific font (bold, italics, Courier 10 point, etc.). It also includes any graphic images, logos and colors. | | Hygiene | | The process of cleaning a database to correct incorrect or outdated values. See also List Hygiene. | |
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