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Case Study: davemail

Corporate publisher partners with GraphicMail to send the right message

Introduction

davemail is a division of Fiore Communications, a full-service marketing, public relations and advertising firm established in 1999 and based in Tallahassee, Florida. Founder Dave Fiore discovered that for many of his clients, the options to produce content-rich email newsletters in order to strengthen ties with customers, were limited.

The market is full of online, do-it-yourself newsletter services, but there were no viable options for companies and organizations that simply didn’t have the people to write, design and manage email newsletters by themselves. So, davemail was created as an alternative to online email marketing software, and now provides companies the ability to send custom newsletters created by a team of professional writers and designers.

In addition to convenience, davemail offers the advantage of working directly with Dave Fiore, a seasoned writer, editor and publication manager with 23 years experience in the industry.

The Challenge

Providing consistent, useful information to customers is especially important in uncertain economic times. Nurturing relationships with current customers is far more cost effective than trying to find new customers, so now more than ever it just makes sense to stay in touch, finding ways to interact with customers and earn their loyalty.

Business owners are realizing that as our customers grant us permission to contact them on a regular basis, they deserve thoughtful, useful and practical information that helps them make better decisions. The use of well-written, professionally designed email newsletters is the perfect way to do that - and increase profits.

When Dave Fiore was exploring possible partners for davemail, he researched a dozen email marketing services and actually signed a contract with one. However, as soon as he realized that their resale structure was designed to eventually pull clients away from him, he backed out and found GraphicMail. He spoke to Andra Dare from GraphicMail sales, who explained the reseller edition and that GraphicMail would support his concept and provide him with the tools he needed to grow his business.

The Solution

Don't take our word for it - see how our clients are using GraphicMail.