Graphic Mail Marketing
Your very own cloud based Email Marketing
Social Media Sharing & Text Messaging application,
all rolled into one!
Quality over quantity – Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience
What is Email Marketing?
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.
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Social media is the perfect place to promote things like home décor online. Facebook, Instagram, Pinterest and Twitter are platforms for plenty of window shoppers. These are the modern portals, where today’s aspirational consumers and dreamers congregate in the digital sphere. You need to remember a few key points, however, because these folks are, often, just browsing. Make your tone enticing, rather than too direct or too hard sell, otherwise you will scare them off. A picture tells a thousand stories, so, use plenty of images, with some creative text to support them, but not too much text.
Selling Home Decor Online Using Social Media
Videos are fast becoming very popular on social media; and this is a great medium for home décor. Bring your furniture to life with some vignettes and short narratives. Everybody loves a quirky story! You could create some recognisable characters and viewers could follow their exploits online episodically. Don’t overdo it, but this medium definitely affords some fun and creativity. Social media aficionados respond really well to offbeat ideas. Human beings love to see other human beings acting silly, and the home décor can provide the backdrop to something curiously silly.
Hollywood Does it, You Can Do it too!
A furniture website can be linked to these image and videos, so, viewers can check out the range, price and further details. Social media can bring home décor to life. You have heard about product placement in Hollywood movies, well, here is the chance to make your own mini-movies, starring your home décor, with supporting roles played by whacky human beings. Pets can be attractive in these roles, as well, it seems, that everyone loves cute animals in the right situation. Think about more than half the ads on TV, they feature a Noah’s Ark full of quirky beasts, selling everything from telecommunications to banking.
Humour is a Golden Key
Humour is a golden key in all forms of advertising and marketing, just, don’t overdo it or do it in really bad taste. Home décor, remember is supposed to be about good taste. Keep it light on social media; it is a conversation with your network after all. Don’t get caught up in any slanging matches; you will only lose your good name in the long run. Don’t go to the well too often; once a day is plenty. It is all about engaging with your network, your community, and staying on topic. Remember selling your home décor is a consequence of that engagement.
Email sometimes gets a bad name in the marketing game, most probably, because we receive plenty of emails ourselves that we don’t respond to. Still, we need to remember this is a modern form of targeted mass marketing; and really it is all about the quality of the list. The success or failure of your email marketing campaign is directly predicated upon the list of emails that you have compiled in preparation for it. Your list needs to be contemporary and is best developed in direct relation to your business, or an associated extension of some sort.
Small Business Tips For Creating Your First Email Marketing Campaign
Provide easy portals for people to register their emails with you. Avoid demanding online registration forms, just keep it simple – a name and their email is a good base to start with. Make the confirmation process similarly straight forward. Social media is providing popular places for people to register using their Facebook, Instagram or Twitter accounts. Social media and email marketing can work hand in hand to grow your list and build your business. Always, offer a clear incentive for people to provide you with their email address. What’s in it for them?
Build a Brilliant List
Starting a business can be a great way to build a brilliant list, as you are in the giveaway zone at the beginning of your journey. Offering prizes and discount specials can lead to local business success, if you go about it the right way. Factor in real value to your marketing budget, because nothing stinks like falsehood in this business. Always, put yourself in the shoes of the person you are marketing something to, and ask yourself, would I go for this? Business ideas are all very well, but they need to be sweetened with some incentivisation.
Don’t over promise and never fail to deliver, because when you burn one bridge in an email campaign you burn a lot of potential customers. Check your email campaign on a mobile phone screen, because nearly half of all emails are read on the phone. Always, make it easy for people to unsubscribe. Do you have a clear content marketing strategy? Email marketing is all about the content it sends out and when. Cross-selling and up-selling can make your email sales far more profitable. Check out what some of the big boys and girls do, like Amazon for instance with their online marketing.
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